Reep Midlands


Luxury Car Care

A car is more often than not a reflection of a person’s lifestyle. While practicality plays its part in the form of low miles to the gallon and reliability, for those with a genuine passion for cars, their vehicle represents so much more than that.

Helping vehicle owners improve their ownership experience is Reep Midlands, a Leicestershire based premium luxury car care studio. This bespoke 7,500 sq ft facility is the largest of its kind in the UK and was recently launched with the mission statement of specialising in exterior finish on a vehicle through enhancement of the paintwork, correction of the paintwork and professional application of a specialist clear protective film on a vehicle.

Vehicles spotted in the studio at Reep Midlands included a host of supercars (Italian seemed to be the flavour of the day), executive saloons, SUV’s, a rare classic ‘67 Mustang and even a motorhome.

Despite being a new venture, the company have invested heavily, with this indoor studio having bespoke workshop bays and interior designed reception and meeting rooms. There is already a demand and waiting list for their services despite its infancy and minimal pro-active marketing. The capacity of 5-6 vehicles being actively worked on at any one time was still backed up with cars being held in their high security studio.

Clientele at Reep Midlands are an eclectic mix of high net worth individuals with car collections, Private/VIP dealers, Concierge/Executive Hire Companies, Sports stars and the odd celebrity.

Owners and local Entrepreneurs Pete George and Pri Chauhan said “use of our facility is beyond just ownership of a luxury vehicle. it is more about how much you cherish, love and value your car or collection. We will happily discuss what you are looking to achieve with your vehicle and create a bespoke package to suit your specific requirements.”

This holistic approach to luxury car care is new to the UK market. As a Reep Midlands customer you are invited into the studio and made to feel very welcome by a friendly and professional team.


A detailed examination of the vehicle leads to various options using a range of premium manufactured brands including Swissvax - a handmade wax from Switzerland, GTechniq Ceramic Coatings manufactured in the UK, Paint Protection Films by LLumar (a division of the $9 Billion Eastman Kodak Group) and German manufactured Koch Chemie cleaning products. All are carefully selected to suit your vehicle and provide the highest quality finish.

Reep Midlands understand the importance of quality which is reflected across the brand and the entire customer experience. We witnessed a handover to a client which involved an elaborate AV display on a designated handover area, a classical music welcome to greet a customer who was clearly chuffed to be given such attention and a lovely bottle of wine given to the passenger of the vehicle as part of the thank you aftercare package. The attention to detail in addition to the finish on the vehicle was stunning and refreshing.

Pete and Pri who also own market leading automotive recruitment company PG Automotive, clearly lead by example set by this successful consultancy which is based on site in separate offices.

With a 2nd phase launch now in place offering a concierge service for both the customer and the vehicle, on site vehicle tracking and installation, total vehicle vinyl wrapping and even organisation of track day events through partners at “Redline 247” and “Supercar Driver”. There is no doubt that Pete and Pri are here to stay and will continue to dominate the luxury vehicle market in the years to come.

0116 344 0096 | |